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Vodafone Hungary

"Vodafone entered an established mobile market in Hungary. Business Objects business intelligence (BI) delivers the customer insight required to develop and target the right products and services and, hence, to increase market share in a highly competitive environment."

Gyula Roman
Application Development Manager
Business Intelligence and Customer Care
Vodafone (Hungary)

Challenge

A reporting platform to leverage detailed customer information

Solution

BusinessObjects
Web Intelligence<:li>
BusinessObjects Infoview
Set Analyzer
Dashboard Manager

Benefits

Improved customer segmentation
Targeted development of products/services
SMS alerts of KPIs for management

Partner

Processorg Software 82 Kft

Resources

Case Study
Hungary: Vodafone Improves Customer Insight with Performance Management from Business Objects